More than virality, YouTube Shorts drives lasting impact. ... How to use YouTube Shorts to drive sustained growth, engagement. Published: April 22, 2025 at 8:00 am. Read Time: 7 minutes.

YouTube advertising revenue jumped 13% year over year to $9.8 billion during Q2 2025, when services including YouTube Music ...

Trying to stand out on YouTube without turning it into a full-time job? These five beginner-friendly strategies use smart tools and content repurposing to help you build traction and grow your ...

Alphabet kicked off earnings season for social media companies with good news from YouTube: the video juggernaut’s ...

YouTube has crossed another major milestone. The platform’s short-form video offering YouTube Shorts is now averaging 200 billion daily views, according to CEO Neal Mohan, who shared the news ...

During Alphabet’s latest earnings call, Sundar Pichai shared a flurry of big numbers — and they paint a picture of explosive growth across Google’s AI, video, and productivity platforms. Here are the ...

When India banned TikTok in 2020, YouTube responded by launching a short-form video feature with a similar user experience in the country. Less than a year later, that feature rolled out globally ...

As YouTube Shorts continues to compete with TikTok, the platform is announcing new upcoming features to help creators publish engaging short-form videos. Creators will get access to an improved ...

YouTube Shorts is getting a revamped video editor with precise clip timing, music, and text tools. New features like beat-synced editing, gallery stickers, and AI-generated stickers aim to make ...

Considering YouTube Shorts, Instagram and TikTok have each claimed upwards of a billion monthly users, it makes sense that they count views similarly so that creators can better assess how many of ...

Google Lens integration brings visual search to YouTube Shorts. Here's how it works, along with important rules marketers need to know. YouTube viewers can now use Google Lens to search objects ...