If you're still clinging to marketing strategies from two years ago, you're not just behind — you're invisible. Welcome to ...

The TikTok US-only app strategy centers on creating an independent recommendation system that would operate entirely apart from ByteDance’s global infrastructure. The new app is expected to use only ...

TikTok's reported plan to launch a separate app in the U.S. could disrupt ad targeting and user data continuity.

TikTok is reportedly developing a U.S.-specific version of its app, codenamed M2, as it prepares for a potential sale of its ...

The app is expected to operate on a separate algorithm and data system and users outside the US would not find this version ...

By integrating shopping functions directly into the TikTok app, Japanese users can now browse and buy products through ...

During the retailer’s full-year results today, Currys CEO said its marketing strategy, which has seen the brand take off on ...