A SpaceX Falcon 9 rocket lifted off at 11:37 p.m. EDT (0337 GMT on July 30) rom Space Launch Complex 40 (SLC-40) at Cape Canaveral Space Force Station in Florida. After a nine minute climb into space, the 28 Starlink broadband internet satellites ( group 10-29) were on track to be deployed into their intended orbit.

SpaceX, which has long deployed its Starlink satellites from Florida, is increasingly launching the missions from California. There's a good reason.

AT&T (and Verizon) are betting that AST SpaceMobile will be able to do battle against SpaceX's cellular Starlink service, which officially launched through T-Mobile this week.