The 'jingle' may feel dated, but sound is still crucial to the way consumers perceive brands. How is sonic branding evolving ...

Sonic branding is bollocks. For years it’s been peddled by agencies as expensive jingles, and as a result, the term has ...

MassiveMusic Dubai, the Middle East’s leading sonic identity and music agency, has won its third gold in a row at the 2025 Transform Awards Middle East and Africa. MassiveMusic, a Songtradr company, ...

In this digital era where attention spans are short and choices are many, branding must evolve far beyond logos and packaging. Honey offers a unique opportunity for sonic branding. To produce ...

While most companies invest heavily in creating their visual identity–logos, typography, and colour palettes–sonic branding is frequently reduced to campaign-specific jingles. However, sonic branding ...

Veritonic has released new insights into audio advertising from a survey of US podcast listeners, highlighting the growing importance of sonic branding in creating lasting connections with audiences.